Texas Southern University has appointed Dr. Juan M. Alexander Sr. as its new Vice President for Strategic Enrollment Services, naming a seasoned HBCU enrollment leader to oversee the University’s enrollment strategy, recruitment, financial aid, and student retention efforts.
Alexander joins Texas Southern from Florida A&M University (FAMU), where he served as Associate Vice President for Enrollment Management. During his tenure, he led initiatives that contributed to record application growth while maintaining the University’s academic standards and admissions profile. He also championed operational improvements designed to streamline enrollment processes and enhance the student experience.
In his new role, Alexander will serve as Texas Southern’s chief enrollment strategist, leading a comprehensive, data-informed approach to enrollment management. His portfolio includes admissions, financial aid, recruitment, strategic enrollment marketing, and student retention, all aligned with the University’s long-term institutional goals.
“Texas Southern has a rich history and is on an upward trajectory that I’m excited to now be a part of,” Alexander said. “I look forward to developing the team and the strategies that will build upon the work that’s been done to recruit the outstanding students who call Texas Southern home today.”
Alexander brings nearly 20 years of higher education leadership experience, with previous roles at Old Dominion University, Alabama A&M University, and Norfolk State University, where he earned a reputation for data-driven decision-making, enrollment innovation, and advancing student success.
“Every university along Dr. Alexander’s journey is better today because he was there,” said Dr. Rodney Smith, Texas Southern’s Chief Administration Officer and Senior Vice President. “We are confident that Texas Southern will reach its immediate and long-term enrollment goals under his leadership.”
Alexander holds bachelor’s and master’s degrees from Norfolk State University and earned his doctorate in Educational Leadership from Creighton University.